tag:blogger.com,1999:blog-88229933013599019892012-02-10T07:34:37.253+01:00Enterprise Marketing Management (EMM) y Marketing Resource Management (MRM) Software. Gathering Info about tools and vendorsOscarnoreply@blogger.comBlogger1461100tag:blogger.com,1999:blog-8822993301359901989.post-22296467216219180642011-02-14T12:01:00.000+01:002011-02-14T12:01:49.045+01:00

José Yañez es Director Comercial de Unica Corporation, proveedor mundial de soluciones de gestión de marketing empresarial (EMM), para España y Portugal. Entrevista completa

Oscarnoreply@blogger.com0tag:blogger.com,1999:blog-8822993301359901989.post-87463831402798065652009-02-16T15:55:00.000+01:002009-02-16T15:55:59.323+01:00

Seven Steps to Quantify the Value of Marketing Automation | CustomerThink - CRM, CEM & Social Media - Think, Feel & Connect: "Step 1: Determine your current ROMI.Step 2: Score your potential improvement in marketing program performance with automation.Step 3: Calculate your new ROMI and revenue improvement.Step 4: Determine your preliminary profit improvement before cost savings and cost of

Oscarnoreply@blogger.com0tag:blogger.com,1999:blog-8822993301359901989.post-32319912173010284652009-02-12T09:16:00.000+01:002009-02-12T09:16:11.944+01:00

Salesforce.com Delivers Salesforce CRM Spring '09 Release: "The new offering’s Content Assembly feature enables users to create new sales and marketing materials by leveraging existing presentations found in Salesforce CRM. The Content Delivery feature makes it easy to package presentations, videos, proposals and more and transform them into URL links that can be sent and viewed by external

Oscarnoreply@blogger.com0tag:blogger.com,1999:blog-8822993301359901989.post-5224838177889200602009-02-12T09:10:00.000+01:002009-02-12T09:10:24.936+01:00

Publicidad, Marketing y RRPP - Unica Y Accenture Responden A cómo Aportar Valor Añadido A Través De Las Estrategias De Marketing: "Affinium Detect™ para el marketing basado en eventos: ofrece unos conocimientos sin precedentes sobre cuándo se debe contactar a los clientes, en qué momento serán más receptivos a una nueva oferta o cuándo existe la probabilidad de abandono. El motor patentado de

Oscarnoreply@blogger.com0tag:blogger.com,1999:blog-8822993301359901989.post-85943146429512535082008-12-22T16:30:00.000+01:002008-12-22T16:30:45.164+01:00

Saepio President John Thomson Featured in New Booklet On Essential Marketing Technologies for CMOs: "The publication, Henry Stewart Occasional Papers: Enterprise Marketing Management, provides a primer on the essential technologies chief marketing officers (CMOs) need as part of an enterprise marketing management strategy. Industry thought leaders from MarketSphere, Acxiom, Teradata, Unica,

Oscarnoreply@blogger.com0tag:blogger.com,1999:blog-8822993301359901989.post-16553521118736186522008-12-22T16:29:00.000+01:002008-12-22T16:29:06.830+01:00

Enterprise Marketing Management (EMM): Effectively Strategize and Execute Marketing Activities - White Paper - SearchCRM.com: "An EMM application can lead marketers through a process of translating a creative/business strategy into a concrete set of marketing outputs. In addition to saving money and decreasing cycle time, the technology provides consistent insights into the process so that senior

Oscarnoreply@blogger.com0tag:blogger.com,1999:blog-8822993301359901989.post-78494766711628566132008-12-10T12:28:00.000+01:002008-12-10T12:28:44.265+01:00

10 Questions for Unica’s Elana Anderson - Inside CRM: "Anderson spoke to Inside CRM about marketing automation’s place in a recessionary environment, what it can do to address the traditional barriers between sales and marketing and how the rush into the space will affect buyers’ decision-making processes."

Oscarnoreply@blogger.com0tag:blogger.com,1999:blog-8822993301359901989.post-36072315700227790342008-12-03T13:33:00.000+01:002008-12-03T13:33:04.749+01:00

The First Book About Marketing Resource Management - MarketWatch: "'Marketing Resource Management', subtitled 'The noble art of getting things done in marketing. Efficiently', is now available. Authors Romek Jansen and Frans Riemersma (MRMLOGIQ) explain in clear wording and through many illustrations how marketing departments can operate more efficiently and how to get the most out of talent,

Oscarnoreply@blogger.com0tag:blogger.com,1999:blog-8822993301359901989.post-80104188083535471052008-12-01T20:32:00.000+01:002008-12-01T20:32:57.428+01:00

destinationCRM.com: Spiff Up Your Site!: "Your company's Web site doesn't have to be the prettiest one out there, but it has to be useful. Here's how to make sure it is."

Oscarnoreply@blogger.com0tag:blogger.com,1999:blog-8822993301359901989.post-59159116775319133122008-12-01T16:33:00.000+01:002008-12-01T16:33:26.748+01:00

Marketing Marcas y Tendencias de Consumo - La publicidad on line abandona el banner y tiende a invertir en motores de búsqueda y blogs: "Esta ha sido una de las conclusiones sobre las tendencias que se han dado a conocer en la presentación del 'Libro blanco de los contenidos digitales en España 2008', llevada a cabo en el marco de FICOD 2008. Así, los banners y el e-mail van perdiendo enteros

Oscarnoreply@blogger.com0tag:blogger.com,1999:blog-8822993301359901989.post-26801530313186703692008-11-17T10:50:00.000+01:002008-11-17T10:50:17.050+01:00

Advertarium: Orbis Enables Marketing Productivity and Speed to Market for Telef�nica O2: "London -- The UK's leading provider of mobile phones and broadband, O2, has entered into a contract with marketing software vendor, Orbis, www.orbisglobal.com, to implement the Orbis Marketing software suite. The solution is designed to improve productivity and performance across O2's end-to-end campaign

Oscarnoreply@blogger.com0tag:blogger.com,1999:blog-8822993301359901989.post-79266513850028831762008-11-05T17:49:00.000+01:002008-11-05T17:49:15.890+01:00

YouTube - Advanced Segments in Google Analytics

Oscarnoreply@blogger.com0tag:blogger.com,1999:blog-8822993301359901989.post-25036438639377364252008-10-30T17:21:00.000+01:002008-10-30T17:21:31.471+01:00

smmPluginForGA.gif (GIF Imagen, 425x634 pixels)http://blog.vkistudios.com/index.cfm/2008/10/6/Social-Media-Metrics-Greasemonkey-Plugin-For-Google-Analytics?goback=.hom

Oscarnoreply@blogger.com0tag:blogger.com,1999:blog-8822993301359901989.post-74766961507551941892008-10-14T10:04:00.000+02:002008-10-14T10:04:49.541+02:00

Resurgens Bank Chooses Dynamic Market Systems Solution to Support Bank Marketing Programs: "Banking employees can create customized messages and promotions for the branch or individual needs ensuring consistent brand identity throughout the organization. Micro Merchant includes a variety of design templates for every marketing and sales activity that can be tailored by financial professionals

Oscarnoreply@blogger.com0tag:blogger.com,1999:blog-8822993301359901989.post-35246913544441171352008-10-10T09:54:00.000+02:002008-10-10T09:54:17.946+02:00

Data Warehousing in the Clouds Making Sense of the Cloud Computing Market: "Data warehousing in the clouds has the potential to enable business executives and IT departments to do more with less, work around organizational latency and compete with agility in the digital economy."

Oscarnoreply@blogger.com0tag:blogger.com,1999:blog-8822993301359901989.post-36205587235881002452008-10-09T15:36:00.000+02:002008-10-09T15:36:12.794+02:00

Firefox te dice dónde estás | elmundo.es: "Por ejemplo, si uno llega a una ciudad que no conoce y quiere buscar un sitio para comer, si busca a través de su portátil Firefox hace que el sitio de recomendaciones tenga en cuenta donde nos encontramos.Mozilla Geode forma parte del proyecto de implementación 'W3C Geolocation Specification', que añade a los navegadores la capacidad de solicitar y, de

Oscarnoreply@blogger.com0tag:blogger.com,1999:blog-8822993301359901989.post-3536475768053932522008-10-09T15:33:00.000+02:002008-10-09T15:33:02.700+02:00

Microsoft unveils plans for new Windows Cloud operating system - 09 Oct 2008: "The variety of internet development tools makes it difficult for people to write Clould applications, so Microsoft plansd to extend its technology stack so programmers could apply their existing programming skills. A new internet-friendly version of SQL Server is also on the cards, where it will join online

Oscarnoreply@blogger.com0tag:blogger.com,1999:blog-8822993301359901989.post-57054243728291656432008-08-29T22:14:00.001+02:002008-10-09T15:28:23.139+02:00

Lyris HQ is the industry’s first on-demand integrated marketing suite that allows marketers from organizations of any size to manage their email marketing, landing pages, Web analytics, search engine marketing and pay per click campaigns all from one, easy to navigate Web-based application. Lyris HQ’s email marketing capabilities (formerly EmailLabs) allow users to create, send and track

Oscarnoreply@blogger.com0tag:blogger.com,1999:blog-8822993301359901989.post-88078205852495797762008-08-17T12:15:00.000+02:002008-08-17T12:15:22.829+02:00

YouTube - Advanced Techniques in Google Analytics

Oscarnoreply@blogger.com0tag:blogger.com,1999:blog-8822993301359901989.post-39860961951362598152008-08-17T11:19:00.000+02:002008-08-17T11:19:18.814+02:00

Linklove » Filters in Google Analytics: "Google Analytics is a fairly complete webanalytics program, but it has some flaws. As I showed in my article on Google Analytics tweaks, you can overcome many of these flaws with the use of tweaks. In this article I will show what you can do with custom filters and extra profiles on the same website"

Oscarnoreply@blogger.com0tag:blogger.com,1999:blog-8822993301359901989.post-27226972551983088112008-08-13T19:55:00.000+02:002008-08-13T19:55:50.962+02:00

State College Business | Centre Daily: "WALTHAM, Mass. — Unica Corporation (Nasdaq:UNCA), a leading global provider of enterprise marketing management (EMM) solutions, today announced that it has extended its mid-market presence through an ecosystem of value-added resellers (VARs). This program extends Unica's MSP-hosted option to provide mid-market buyers with an on-premise industry-based

Oscarnoreply@blogger.com0tag:blogger.com,1999:blog-8822993301359901989.post-60938102067094291492008-08-13T12:20:00.001+02:002008-08-13T12:23:14.339+02:00

Wordle - Beautiful Word Clouds: "Wordle is a toy for generating “word clouds” from text that you provide. The clouds give greater prominence to words that appear more frequently in the source text. You can tweak your clouds with different fonts, layouts, and color schemes. The images you create with Wordle are yours to use however you like. You can print them out, or save them to the Wordle

Oscarnoreply@blogger.com0tag:blogger.com,1999:blog-8822993301359901989.post-36931941706894247372008-08-13T11:50:00.000+02:002008-08-13T11:50:34.299+02:00

Google Trends for Websites: unica.com, marketingcentral.com, marketingpilot.com, infor.com,

Oscarnoreply@blogger.com0tag:blogger.com,1999:blog-8822993301359901989.post-42395540322593556272008-08-05T12:50:00.000+02:002008-08-05T12:50:05.486+02:00

Ph.D. Eng. Manuel Breschi: Marketing Resource Management in Siebel 8.0: "Apart from enhancements involving Marketing Funds Management, Budget Requests and Purchase Order Management, Siebel 8.0 Marketing Resource Management brings two novelties: Marketing Initiatives and Collateral and Asset Management."

Oscarnoreply@blogger.com0tag:blogger.com,1999:blog-8822993301359901989.post-24611343674239404572008-08-05T12:48:00.000+02:002008-08-05T12:48:01.265+02:00

Marketing Marcas y Tendencias de Consumo - Entrevistamos a Marcel Holsheimer, Vicepresidente de Marketing de Unica en EMEA: "Que es el EMM ?Es la plataforma de automatización para un departamento de marketing. Allí donde la organización de ventas utiliza el SFA ((sales force automation system), los departamentos de marketing utilizan el sistema EMM que automatiza todos los mayores procesos de

Oscarnoreply@blogger.com0tag:blogger.com,1999:blog-8822993301359901989.post-30617655395709821492008-08-05T12:44:00.000+02:002008-08-05T12:44:39.101+02:00

SAS in Visionaries Quadrant for Enterprise Marketing Management | SAS Press Releases: "SAS software’s enterprise marketing management capabilities are part of the SAS Customer Intelligence suite that addresses campaign management, e-mail and mobile marketing, event-driven marketing, cross-campaign optimisation, real-time decision making, marketing mix analysis, marketing performance management,

Oscarnoreply@blogger.com0tag:blogger.com,1999:blog-8822993301359901989.post-31586309854625091102008-08-05T12:37:00.002+02:002008-08-05T12:37:57.511+02:00

Unica - Unica se posiciona como líder en el Cuadrante Mágico de “Gestión de Recursos de Marketing” en el Primer Trimestre de 2008”: "El Cuadrante Mágico para MRM apunta que “MRM continua madurando en términos de adopción de usuarios y complejidad de los lanzamientos. Muchas compañías que fueron de los primeras en adoptar MRM están expandiendo el alcance de sus lanzamientos a nivel global y se

Oscarnoreply@blogger.com0tag:blogger.com,1999:blog-8822993301359901989.post-21535646280407706922008-07-28T11:39:00.000+02:002008-07-28T11:39:11.983+02:00

SourceWire | Press Releases - Alterian completes strategic acquisition of Mediasurface: "Purchase of Web Content Management company allows Alterian to offer multi-channel analytics with execution and content to help marketers maximise profit from customers’ behaviour"

Oscarnoreply@blogger.com0tag:blogger.com,1999:blog-8822993301359901989.post-68185495669311344062008-07-28T08:49:00.000+02:002008-07-28T08:49:10.551+02:00

Bases de Datos y CRM - INFOR PRESENTA SU NUEVA SOLUCIÓN CRM PARA CONSEGUIR LA MÁXIMA EFICACIA DEL MARKETING - MarketingDirecto.com: "los analistas prevén un rápido crecimiento en la gestión de recursos de marketing, lo que puede traer consigo un aumento de la eficacia, de la colaboración y de la reutilización de recursos, para ayudar a reducir costes y asegurar que las actividades de marketing se

Oscarnoreply@blogger.com0tag:blogger.com,1999:blog-8822993301359901989.post-60561509983829755752008-07-23T09:59:00.001+02:002008-07-23T10:02:00.348+02:00

The Retail Advertising, Marketing and Promotions Blog: "While companies have created some good integrated marketing campaigns by leveraging multiple tactical elements across channels, there don't seem to be many companies (if any) that have a truly integrated and unified marketing strategy, one that goes beyond keeping their messaging consistent across channels while working with the strengths of

Oscarnoreply@blogger.com0tag:blogger.com,1999:blog-8822993301359901989.post-50683263508256144992008-06-27T12:54:00.000+02:002008-06-27T12:54:53.400+02:00

Integrating Software as a Service (SaaS) CRM and ERP applications: "The appropriate option is determined by the complexity level of the business process flow to be integrated. For something as simple as synchronizing CRM with a customer master database, it can be easy to write a connector. But for something more sophisticated, like automating a business process that crosses multiple systems,

Oscarnoreply@blogger.com0tag:blogger.com,1999:blog-8822993301359901989.post-73176316849766959612008-06-27T11:26:00.000+02:002008-06-27T11:26:07.303+02:00

Google anuncia el lanzamiento de Ad Planner: "Tras el reciente lanzamiento de Google Trends for Webs la herramienta para medir las tendencias y audiencias de sitios web, Ad Planner se presenta como la solución más potente dirigida especialmente a profesionales ampliando así aun más su presencia en el mercado de la publicidad y marketing online."

Oscarnoreply@blogger.com0tag:blogger.com,1999:blog-8822993301359901989.post-55855956655306974162008-06-23T14:22:00.000+02:002008-06-23T14:22:49.997+02:00

Behavioral Insider » Blog Archive » Segmenting Email With Web Analytics: "How many site and publisher are actually integrating Web analytics and email?Miller: The two separate pieces are common. Tying them together, I found, is rare. Traditionally, the Web analytics side works with blinders, focusing on one or two metrics that are common for that marketing channel. Customers who manage Google

Oscarnoreply@blogger.com0tag:blogger.com,1999:blog-8822993301359901989.post-4730090079516624902008-06-23T10:36:00.000+02:002008-06-23T10:36:48.690+02:00

Why You Can't Fully Outsource SEO: "We talk to a lot of businesses who say they want a company to 'do SEO' for them - they're looking for a company or consultant to whom they can outsource their search engine optimization completely. Many people who are new to the space and don't yet understand how SEO works - how it is an ongoing process that requires a business' input - think that it's simply a

Oscarnoreply@blogger.com0tag:blogger.com,1999:blog-8822993301359901989.post-46229677466197685982008-06-17T10:29:00.000+02:002008-06-17T10:29:48.908+02:00

destinationCRM.com: Better Web Pages with Google: "Google launched its Website Optimizer Technology Partner (WOTEP) program last Thursday, designed to help overcome the challenges of using the search-engine giant's optimization technology in conjunction with an existing content-management system (CMS). Previously, Web-site owners were able to use Website Optimizer, which continues to be available

Oscarnoreply@blogger.com0tag:blogger.com,1999:blog-8822993301359901989.post-66202485356708242472008-06-15T19:44:00.001+02:002008-06-15T19:56:14.438+02:00

Can MRM shed more light on marketing? - 09 Jun 2008: "MRM automates core marketing processes across all channels, ranging from advertising to emarketing, enabled by campaign management, and it does this through a combination of workflow and role-based applications. The technology further supports the critical processes that underpin marketing, including strategic planning, budgeting, financial

Oscarnoreply@blogger.com0tag:blogger.com,1999:blog-8822993301359901989.post-89320952247715271002008-06-10T15:11:00.000+02:002008-06-10T15:11:06.926+02:00

Google and Salesforce moving ever closer: "Google and Salesforce have in recent months aligned their product strategies more and more closely, leading to rumours of a Salesforce buyout by Google."

Oscarnoreply@blogger.com0tag:blogger.com,1999:blog-8822993301359901989.post-88118157401933102932008-06-10T15:09:00.001+02:002008-06-10T15:09:59.845+02:00

Infor CRM Epiphany Marketing Resource Management Now Available: "With the Infor CRM Epiphany Marketing Resource Management, companies can enjoy a personalized home page, a global calendar, and a shared marketing repository, all of which ensure that each member of the extended marketing organization has visibility into enterprise marketing activities and access to relevant materials."

Oscarnoreply@blogger.com0tag:blogger.com,1999:blog-8822993301359901989.post-89457911583951764392008-05-07T13:22:00.000+02:002008-05-07T13:22:47.270+02:00

Introducing MarketingPilot Release 6.0 - Technology - redOrbit: "Today we are announcing Release 6 of MarketingPilot, the leading marketing resource management and agency management suite. MarketingPilot saves time, improves productivity, and decreases costs. Release 6 includes user interface enhancements, enhancements to digital asset management, approvals, collaboration and new print production

Oscarnoreply@blogger.com0tag:blogger.com,1999:blog-8822993301359901989.post-57527586129174206172008-04-17T16:22:00.000+02:002008-04-17T16:23:20.304+02:00

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Reality Check | Ephraim Schwartz | InfoWorld | SaaS favors Google over Salesforce | April 8, 2008 03:00 AM | Ephraim Schwartz: "Google is looking to acquire ISVs from the CRM, ERP, and BI markets. By combining those offerings with front-end productivity applications, Google could create a service that, over time, will be hard to beat -- a back-end, front-end suite that Pring believes businesses

Oscarnoreply@blogger.com0tag:blogger.com,1999:blog-8822993301359901989.post-7301640374146079122008-04-07T15:51:00.001+02:002008-06-17T10:30:33.709+02:00

Seguimiento de medios: prensa, radio, televisión, internet y análisis - ACCESO.COMUnica Corporation, proveedor mundial de soluciones de gestión de marketing empresarial (EMM), anuncia los finalistas de la sexta edición anual de los Premios “Marketing Success” 2008 (Marketing Success Awards), que serán presentados en la próxima conferencia anual de usuarios de la compañía, Marketing Innovation

Oscarnoreply@blogger.com0tag:blogger.com,1999:blog-8822993301359901989.post-5560048936831771082008-03-21T12:46:00.000+01:002008-03-21T12:46:23.018+01:00

Bases de Datos y CRM - BEL ESCOGE A SOGEC Y UNICA PARA OPTIMIZAR SUS CAMPAÑAS DE MARKETING MULTICANAL - MarketingDirecto.com: "Sogec Marketing, especialista en gestión de Marketing Relacional (CRM) que mantiene un acuerdo de colaboración con Unica Corporation (Nasdaq: UNCA), proveedor global de soluciones de gestión de marketing empresarial (EMM), ha sido contratado por el Grupo Bel, el tercer

Oscarnoreply@blogger.com0tag:blogger.com,1999:blog-8822993301359901989.post-18022151430233478312008-03-17T15:36:00.000+01:002008-03-17T15:36:52.779+01:00

Chief Marketing Technologist: "What is the role of a chief marketing technologist?Short version: a chief marketing technologist (CMT) is the person responsible for leading an organization's marketing technology.A company may or may not be a 'technology' business, but in today's world it needs to deftly leverage technology in its marketing to: * optimize its marketing strategy and tactics; *

Oscarnoreply@blogger.com0tag:blogger.com,1999:blog-8822993301359901989.post-46615693458638508822008-03-14T09:22:00.000+01:002008-03-14T09:22:28.740+01:00

Design News - SAS in Visionaries Quadrant for Marketing Resource Management Magic, 2008 - TAXI Design Network: "SAS announced that it is in the Visionaries Quadrant of the Magic Quadrant for Marketing Resource Management 2008, by Gartner, Inc [i] . Gartner recently recognized SAS in the leaders quadrant in multiple magic quadrants including Multi-Channel Campaign Management [ii] , Customer Data

Oscarnoreply@blogger.com0tag:blogger.com,1999:blog-8822993301359901989.post-20426133416876026002008-03-12T13:23:00.000+01:002008-03-12T13:23:06.699+01:00

Web 2.0: A mixed blessing for marketing? - 11 Mar 2008: "Just when marketers are starting to get a handle on the additional work needed to manage channel fragmentation and addressable media, they’re now being asked to explore blogs, online communities and other elements of Web 2.0 for their campaigns.On the one hand, it’s exciting stuff. Instead of just blasting consumers with mass advertising or

Oscarnoreply@blogger.com0tag:blogger.com,1999:blog-8822993301359901989.post-13592060176141051722008-03-12T13:10:00.000+01:002008-03-12T13:10:12.313+01:00

The market for marketing software - 11 Mar 2008: "'We project that the EMP market will grow at nearly 20 percent through 2013. Today, campaign management and analytic applications account for the bulk of the market, but less mature applications like interaction management, marketing asset management (MAM), and marketing resource management (MRM) are growing at a faster pace. By 2010, newly

Oscarnoreply@blogger.com0tag:blogger.com,1999:blog-8822993301359901989.post-70545820597725965912008-02-21T10:48:00.000+01:002008-02-21T10:48:50.416+01:00

CRM Today: MRM goes global with Orbis Marketing: "“Our belief is that within 5-10 years almost all marketing departments in the world will have adopted MRM software. It is our vision that Orbis will be at the forefront of that trend with Orbis Marketing™ being the MRM solution of choice,” explained Grant Halloran, CEO and Co-founder of Orbis. “To achieve this, we have made a considerable

Oscarnoreply@blogger.com0tag:blogger.com,1999:blog-8822993301359901989.post-54841126676419568842008-02-06T16:17:00.000+01:002008-02-06T16:30:00.389+01:00

The Forrester Wave™: Enterprise Marketing Platforms, Q1 2008 by Suresh Vittal - Forrester ResearchForrester. Eighty-three percent of marketers, a significant majority, tell us that they need a comprehensive marketing suite to improve their effectiveness. Enterprise marketing platform vendors that aspire to deliver this solution suite are currently unable to completely fill this need. To assess

Oscarnoreply@blogger.com0tag:blogger.com,1999:blog-8822993301359901989.post-21273465402523758622008-02-05T12:27:00.000+01:002008-02-05T12:27:37.306+01:00

Marketing Operations at Work: AMA On-demand Marketing Operations Webcast Now Available: "AMA On-demand Marketing Operations Webcast Now AvailableThe AMA/Aquent webcast in which Marketing Operations Partners is cited, 'Do More with Less: Putting Marketing Operations to Work,' is now available on demand at http://www.marketingpower.com/webcast432.php. Check it out!Another webcast worth seeing is

Oscarnoreply@blogger.com0tag:blogger.com,1999:blog-8822993301359901989.post-30140841249548954092008-02-03T20:55:00.000+01:002008-02-03T20:55:00.552+01:00

PRNoticias - El Marketing Directo y los Eventos 'ganan la partida' a la publicidad tradicional: "Las campañas de email marketing y las estrategias de CRM se engloban dentro de las áreas sobre las que los responsables de Marketing esperan una mayor inversión, según el informe. Asimismo, estos expertos aseguran que dentro de las herramientas de Marketing Directo sobre las que los anunciantes

Oscarnoreply@blogger.com0tag:blogger.com,1999:blog-8822993301359901989.post-11216703513386827822008-01-30T14:33:00.000+01:002008-01-30T14:33:03.670+01:00

CRM continues to disappoint: "In the area of marketing resource management, nearly half of respondents reported that their ability to capture and standardize marketing methodologies was poor or below average."

Oscarnoreply@blogger.com0tag:blogger.com,1999:blog-8822993301359901989.post-71946562341042466192008-01-23T13:16:00.000+01:002008-01-23T13:16:46.837+01:00

Aprimo Named As a Leader In Enterprise Marketing By Independent Research Firm"Our evaluation shows Aprimo to be the Leader in the marketing operations scenario," reported Forrester Analyst, Suresh Vittal. "Two factors catapult Aprimo into the Leader category: 1) continued leadership in MRM, and 2) across the board improvements to campaign management, application usability, and overall product

Oscarnoreply@blogger.com0tag:blogger.com,1999:blog-8822993301359901989.post-35211156214764396782008-01-19T10:55:00.000+01:002008-01-19T10:55:03.506+01:00

Independent Research Firm Identifies Unica as the Sole Leader in Marketing Leadership and Relationship Marketing SolutionsUnica Corporation, leading global provider of enterprise marketing management (EMM) solutions, today announced it has been cited as the marketing platform leader in the marketing leadership and relationship marketing scenarios and as a strong performer in the marketing

Oscarnoreply@blogger.com0tag:blogger.com,1999:blog-8822993301359901989.post-35807662267017651472008-01-10T13:55:00.000+01:002008-01-10T13:55:02.476+01:00

Bridges Horizon and MarketSphere Form Cross-Border Cooperation Alliance for Enterprise Marketing Management Consulting"It is a natural fit between our two firms," said Thomas Manders, National Practice Leader for the MarketSphere Enterprise Marketing Management Practice. "Bridges Horizon's extensive marketing process and change management expertise, coupled with significant experience managing

Oscarnoreply@blogger.com0tag:blogger.com,1999:blog-8822993301359901989.post-59165236301407266952008-01-10T13:52:00.000+01:002008-01-10T13:52:36.034+01:00

Alcatel-Lucent Hires Neolane to Enhance B to B MarketingAlcatel-Lucent has opted for Neolane, Inc., to power its business-to-business (B to B) marketing programs. Leveraging Neolane's enterprise marketing platform, Alcatel-Lucent will have a centralized solution to support marketing efforts across its extended, global network of customers and channel partners and more efficiently manage internal

Oscarnoreply@blogger.com0tag:blogger.com,1999:blog-8822993301359901989.post-31276813160540453332008-01-10T13:48:00.000+01:002008-01-10T13:48:00.583+01:00

Unica's Web Analytics Solution Finishes a Banner Year in 2007: "Unica Corporation (Nasdaq: UNCA), a global provider of enterprise marketing management (EMM) solutions, continues to experience widespread customer adoption of its award-winning web analytics solution, Affinium NetInsight. Internet marketing is one of the fastest growing disciplines in the marketing industry, and Unica has seen

Oscarnoreply@blogger.com0tag:blogger.com,1999:blog-8822993301359901989.post-53389038070719710902008-01-10T13:35:00.000+01:002008-01-10T13:35:32.373+01:00

Unica Corporation Selects DocZone.com® for DITA CMS and Single-Source Publishing: "DocZone.com (www.doczone.com) today announced that Unica Corporation (NASDAQ: UNCA), a leading global provider of enterprise marketing management (EMM) solutions, has purchased a multi-year Software-as-a-Service (SaaS) contract to use the DocZone system for authoring, managing, translating, and publishing DITA

Oscarnoreply@blogger.com0tag:blogger.com,1999:blog-8822993301359901989.post-57675404351265781582007-12-24T12:26:00.000+01:002007-12-24T12:27:28.111+01:00

Unica Announces the Appointment of Paul McNulty to Chief Marketing Officer: "Paul McNulty""As Unica continues to expand across all areas of EMM, including internet marketing and marketing resource management, Paul's experience in developing strategic worldwide marketing programs will greatly benefit us," said Yuchun Lee, CEO of Unica. "We are confident that his industry insight and experience

Oscarnoreply@blogger.com0tag:blogger.com,1999:blog-8822993301359901989.post-39763492145361754132007-11-21T14:51:00.000+01:002007-11-21T14:51:19.134+01:00

Marketing Resource Management Tools: The Issue is When not IfMarketing resource management (MRM) tools are among the latest in a series that have been designed to increase the productivity and effectiveness of marketers. Unlike predecessor tool categories like marketing automation, MRM tools focus on assisting practitioners across all marketing channels, not just direct marketing. Overall, MRM

Oscarnoreply@blogger.com0tag:blogger.com,1999:blog-8822993301359901989.post-39329143573103311742007-11-04T21:08:00.000+01:002007-11-04T21:08:29.052+01:00

Budget Management, Web Registration, Lead Management & Time Estimating added to MarketingPilotToday we are announcing Release 5 of MarketingPilot, the leading marketing resource management and agency management suite. MarketingPilot saves time, improves productivity, and decreases costs. Release 5 includes 200+ new features and enhancements. Detailed information is available at http://

Oscarnoreply@blogger.com0tag:blogger.com,1999:blog-8822993301359901989.post-1008405938350325212007-10-31T13:27:00.000+01:002007-10-31T13:27:10.944+01:00

Cross Industry Study Demands That Marketing Move To a Digitally Focused Business System To Optimize and Integrate Client / Agency / Media / Consumer ConnectionsAs the media environment becomes increasingly complex and rooted in the digital space, the existing marketing agenda and capabilities need to be re-tooled and marketing organizations, agencies and media companies are having to change at an

Oscarnoreply@blogger.com0tag:blogger.com,1999:blog-8822993301359901989.post-5300813404547163602007-10-26T22:12:00.000+02:002007-10-26T22:12:01.701+02:00

How to make marketing integration a whole lot easierWant to really frighten someone? Invite the poor soul to a meeting titled “Marketing Integration Planning.” Many marketers would probably rather manually cleanse a million database records than suffer through a project to sync up data, goals and technologies from multiple teams within the marketing department — or potentially further afield.That

Oscarnoreply@blogger.com0tag:blogger.com,1999:blog-8822993301359901989.post-49050351825108279112007-10-24T21:36:00.000+02:002007-10-24T21:36:39.611+02:00

DEMO.comKoral - Koral, Inc.Designed by three serial document management entrepreneurs, Koral is an enterprise content management (ECM) solution for the business Web. Currently 80% of corporate data lives in unstructured documents, yet only 18% of ECM licenses are actually used. Koral is an alternate solution designed for end users overwhelmed with content in email, folders or corporate LANS, who

Oscarnoreply@blogger.com0tag:blogger.com,1999:blog-8822993301359901989.post-36831857709212498192007-10-22T10:30:00.000+02:002007-10-22T10:37:28.007+02:00

SaaStream: Community Marketing, EMM and Marketing Performance Management to transform marketing by orders of magnitude in the years to come:"Companies are struggling to derive the expected value out of areas such as Customer Profitability, Brand Management and Lead Management while they are beginning to derive more value from Campaign Segmentation, E-Mail Marketing and Loyalty Marketing. More

Oscarnoreply@blogger.com0tag:blogger.com,1999:blog-8822993301359901989.post-26242463890167546202007-10-22T10:21:00.000+02:002007-10-22T10:21:39.694+02:00

Data warehouse needs and expectations are changing – Gartner - Computerworld UK - The Voice of IT Management: "The relationship between IT and the business is changing, and if IT doesn't let the business work how it wants the workers will only take matters into their own hands, Gartner has warned."

Oscarnoreply@blogger.com0tag:blogger.com,1999:blog-8822993301359901989.post-76391223035447610912007-10-22T10:14:00.000+02:002007-10-22T10:22:23.726+02:00

Bases de Datos y CRM - UNICA SE POSICIONA COMO LÍDER EN EL MERCADO DE SOLUCIONES DE WEB ANALYTICS SEGÚN FORRESTER RESEARCH - MarketingDirecto.comEl informe indica que "en general, la solución de Unica NetInsight compartemuchas características con las herramientas de otros líderes, pero lo que distingue la oferta de la compañía de la competencia es la interfaz única y unificada que usa para sus

Oscarnoreply@blogger.com0tag:blogger.com,1999:blog-8822993301359901989.post-41563252420908065322007-10-16T13:58:00.001+02:002007-10-22T09:44:05.350+02:00

https://admin.acrobat.com/_a13852757/p33296680/

Oscarnoreply@blogger.com0tag:blogger.com,1999:blog-8822993301359901989.post-64588871564882750352007-10-15T17:34:00.000+02:002007-10-15T17:34:05.898+02:00

YouTube - Authors@Google: Avinash Kaushik"Web Analytics: An Hour a Day" is the first book by an in-the-trenches practitioner of web analytics. It provides a unique insider's perspective of the challenges and opportunities that web analytics presents to each person who touches the Web in your organization. Rather than spamming you with metrics and definitions, Web Analytics: An Hour a Day will

Oscarnoreply@blogger.com0tag:blogger.com,1999:blog-8822993301359901989.post-31590734894166179452007-10-14T20:30:00.000+02:002007-10-14T20:30:47.974+02:00

Teradata's Relationship Manager Version 6 ReleasedTeradata MRM is designed to let companies automate "the entire marketing process," officials say, giving them tools to plan and control marketing activities while measuring the business impact of their initiatives. With resource control tools added to the Teradata CM portfolio, marketers can "reduce the time it takes to plan, design, launch and

Oscarnoreply@blogger.com0tag:blogger.com,1999:blog-8822993301359901989.post-1587450409750854472007-10-08T14:50:00.000+02:002007-10-08T14:50:13.286+02:00

SAP compra un rival francés por 4.800 millones | elmundo.esLa compañía alemana de software para empresas SAP ha lanzado una oferta amistosa por la francesa Business Objects por 4.800 millones de euros, la mayor adquisición en la historia de la empresa.

Oscarnoreply@blogger.com0tag:blogger.com,1999:blog-8822993301359901989.post-88866112071520297932007-10-05T10:01:00.000+02:002007-10-05T10:03:38.176+02:00

Teradata Adds Marketing Resource Management to Growing Portfolio of Customer Relationship Analytics and Communications Tools Teradata Corporation (NYSE:TDC), the global leader in enterprise data warehousing, has announced the addition of Marketing Resource Management (MRM) capabilities to its Teradata Customer Management Solutions (CM) portfolio, effective immediately. The enhancement is the

Oscarnoreply@blogger.com0tag:blogger.com,1999:blog-8822993301359901989.post-49344300693582625622007-10-01T20:04:00.000+02:002007-10-01T20:04:35.808+02:00

Topic Overview: Enterprise Marketing Software by Suresh Vittal - Forrester ResearchAlong with the declining effectiveness of traditional advertising channels, marketers also face the pressures of increased budget scrutiny and the challenge to deliver measurable ROI. Marketers agree that a comprehensive marketing suite would help overcome these challenges. However, most of today's enterprise

Oscarnoreply@blogger.com0tag:blogger.com,1999:blog-8822993301359901989.post-66862902891231383352007-09-30T11:57:00.000+02:002007-09-30T11:58:59.282+02:00

Unica se une al programa de partners Velocity de EMC para aprovechar la plataforma Documentum de gestión de contenidoUnica® Corporation, proveedor mundial de soluciones de gestión de marketing empresarial (EMM), ha anunciado su incorporación a Velocity, el programa de partners de EMC dirigido a fabricantes independientes de software (ISVs), con el fin de obtener una oferta certificada para su

Oscarnoreply@blogger.com0tag:blogger.com,1999:blog-8822993301359901989.post-65105450335079396532007-09-26T20:50:00.000+02:002007-09-26T20:50:24.324+02:00

Beagle Research Group - Why the platform is importantThe software development tools market is littered with obsolete or dead-end products that attempted to make incremental improvements in the way enterprise software is created and maintained. Although a few improvements succeeded spectacularly well, such as the relational database (RDBMS) and SQL, most approaches to streamlining the development

Oscarnoreply@blogger.com0tag:blogger.com,1999:blog-8822993301359901989.post-50954018948618460092007-09-26T17:10:00.000+02:002007-09-26T17:11:59.178+02:00

Marketing Marcas y Tendencias de Consumo - Google ofrece un acercamiento a los anuncios interactivosEl buscador de internet Google está probando un nuevo servicio interactivo que permite a los anunciantes medir las respuestas de los usuarios que usan videos o imágenes de forma avanzada en su amplia base de sitios web afiliados.http://www.google.com/adwords/gadgetads/

Oscarnoreply@blogger.com0tag:blogger.com,1999:blog-8822993301359901989.post-76274131157708276662007-09-26T15:57:00.000+02:002007-09-26T16:00:07.905+02:00

SAS | Marketing Performance Management -- On-Demand WebcastYou will learn: * Why implementing an MPM strategy provides an organization with a competitive advantage. * How marketing metrics tie to the financial well-being of the organization. * The dos and don'ts of implementing an MPM strategy. * How technology helps organizations effectively manage marketing performance. * Why various

Oscarnoreply@blogger.com0tag:blogger.com,1999:blog-8822993301359901989.post-68356769167774700532007-09-24T17:22:00.000+02:002007-09-24T17:29:40.284+02:00

Oscarnoreply@blogger.com0tag:blogger.com,1999:blog-8822993301359901989.post-41632745008823381002007-09-24T00:28:00.000+02:002007-09-24T15:04:48.045+02:00

http://www.youtube.com/profile_videos?user=sfdcMktg&p=r

Oscarnoreply@blogger.com0tag:blogger.com,1999:blog-8822993301359901989.post-29515878718688772372007-09-21T09:57:00.000+02:002007-09-24T15:05:27.208+02:00

Unica Makes A Strong Entry Into The Web Analytics Race by Megan Burns - Forrester ResearchUnica entered the Web analytics market with its purchase of Sane Solutions in March 2006. The move is part of the company's plan to build an Online Marketing Management platform as a complement to its existing Enterprise Marketing Management (EMM) suite. Affinium NetInsight rose to the rank of Leader in this

Oscarnoreply@blogger.com0tag:blogger.com,1999:blog-8822993301359901989.post-11583393154444029452007-09-20T17:58:00.000+02:002007-09-24T15:05:48.384+02:00

Aprimo Professional Marketing Resource Management Integration Now Available on Salesforce.com's AppExchange @ SYS-CON Media: The integration between Aprimo Professional and Salesforce brings together two on-demand products that address needs for coordinating and communicating between marketing and sales. Aprimo Professional provides MRM functionality for managing the campaign planning and

Oscarnoreply@blogger.com0tag:blogger.com,1999:blog-8822993301359901989.post-19685993782515099142007-09-20T17:52:00.000+02:002007-09-24T15:09:09.524+02:00

Sqware Peg - Premiere Asia-Pacific Consulting Partner of salesforce.com: The 2007 Market Awards: Marketing AutomationThis has been the year of the end user in marketing automation. Interfaces are more user-friendly, vendors are following customers to the Web, and solutions are more pain-point focused. Vendors are embracing the importance of keeping customers happy as the market becomes more

Oscarnoreply@blogger.com0tag:blogger.com,1999:blog-8822993301359901989.post-47170900464957396852007-09-20T17:46:00.000+02:002007-09-24T15:09:36.503+02:00

APIE - Asociación de Periodístas de Información EconómicaMadrid, 20 de septiembre de 2007.– Unica Corporation (Nasdaq: UNCA), proveedor mundial de soluciones de gestión de marketing empresarial (EMM), ha anunciado hoy su posicionamiento como líder en el mercado de soluciones de web analytics en el informe independiente, “El Forrester Wave™: Plataformas de Web Analytics, Informe Q3 2007” .Según la

Oscarnoreply@blogger.com0tag:blogger.com,1999:blog-8822993301359901989.post-33002498326265125002007-09-19T14:11:00.000+02:002007-09-24T15:13:13.020+02:00

Salesforce targets enterprise content management - vnunet.com: "“Products like Documentum and SharePoint have failed,” said Salesforce chief executive Marc Benioff, adding that “content management as a service” will help by using consumer-sourced technologies such as tag clouds or the ability to find most popular searches or most popular results in a manner similar to YouTube."

Oscarnoreply@blogger.com0tag:blogger.com,1999:blog-8822993301359901989.post-79456760760541478182007-09-18T12:32:00.000+02:002007-09-18T12:32:57.408+02:00

Mobius Venture Capital :: In the NewsCHICAGO, Aug. 21 /PRNewswire/ -- Alterian, announced a strategic partnership with global email deliverability specialist Return Path. Through the partnership, Alterian will integrate Return Path's Sender Score email deliverability and monitoring technology with its own email marketing application Dynamic Messenger, giving users a comprehensive solution for

Oscarnoreply@blogger.com0tag:blogger.com,1999:blog-8822993301359901989.post-33407873317486373342007-09-18T12:23:00.000+02:002007-09-18T12:23:25.554+02:00

Alterian Summit survey pinpoints multi-channel data utilization as marketers' greatest challengeMore than half acknowledge important gaps between data collection and use, and 60 percent cite organizational inefficiencies.A recent survey of marketing industry leaders attending the Alterian Annual Summit revealed their most pressing challenges on four fronts: – database marketing, - digital

Oscarnoreply@blogger.com0tag:blogger.com,1999:blog-8822993301359901989.post-60256770204877888542007-09-18T11:24:00.000+02:002007-09-18T11:24:21.506+02:00

Aprimo® announces new Lead Management application for Salesforce.com's AppExchangeSAN FRANCISCO (September 17, 2007) – Aprimo Inc., a global leader in Enterprise Marketing Management (EMM), today announced the immediate availability of Aprimo Lead Management for AppExchange, an application that automates the lead generation and management process to effortlessly deliver more qualified leads

Oscarnoreply@blogger.com0tag:blogger.com,1999:blog-8822993301359901989.post-42053207693268786202007-09-17T15:59:00.000+02:002007-09-17T16:11:22.815+02:00

jue 4 de oct, 09:30 - 11:30Hotel de las Letras - MadridEl email marketing en la gestión de campañas multicanales. Con el apoyo de ICEMD.

Oscarnoreply@blogger.com0tag:blogger.com,1999:blog-8822993301359901989.post-4516776297803292792007-09-16T20:31:00.000+02:002007-09-17T16:11:53.045+02:00

COMUNICADO: El vendedor de software de automatización de marketing Capital ID nombra a su consejero delegado - Finanzas.comCapital ID, el proveedor líder de software para gestión de operaciones de marketing en los Países Bajos, nombra a Luke McKeever (38) como consejero delegado. Hasta hace poco, McKeever fue vicepresidente ejecutivo de desarrollo corporativo y miembro del equipo

Oscarnoreply@blogger.com0tag:blogger.com,1999:blog-8822993301359901989.post-63516259940089767822007-09-12T10:24:00.000+02:002007-09-17T16:12:40.909+02:00

WALTHAM, Mass.--(BUSINESS WIRE)--Unica Corporation (Nasdaq: UNCA), a global provider of enterprise marketing management (EMM) solutions, today announced that Ameristar Casinos, Inc., a leading Las Vegas-based gaming and entertainment company, has implemented Unica’s Affinium® for its marketing resource management (MRM) solution.Ameristar Casinos Selects Unica(R) for

Oscarnoreply@blogger.com0tag:blogger.com,1999:blog-8822993301359901989.post-75154538683287470182007-09-11T12:21:00.000+02:002007-09-24T15:17:56.716+02:00

Online marketing tools come of age :: BtoB Magazine: "Online marketing tools come of age"Did you hear the one about the VP of marketing who demanded budget and IT support for a $10 million enterprise application that he promised would revolutionize how his company did its marketing? Neither did we.The truth is marketers have as much chance of landing a large capital budget software implementation

Oscarnoreply@blogger.com0tag:blogger.com,1999:blog-8822993301359901989.post-33324675697245021972007-09-11T12:20:00.000+02:002007-09-17T16:13:25.101+02:00

If Aprimo Inc.’s $50 million initial public offering plan is successful, the local marketing software-maker should increase its ability to compete against its largest rival. But a longtime Aprimo analyst said going public also would intensify the firm’s short-term pressure to perform.Article's Detail Page

Oscarnoreply@blogger.com0tag:blogger.com,1999:blog-8822993301359901989.post-15974203638215882562007-09-06T14:28:00.000+02:002007-09-17T16:09:58.911+02:00

Marketing Operations Elevates Public Relations and Communications ProfessionalsIs your marketing department taking advantage of MOM and MRM? Do you have BAM and DAM systems in place? Do you know how to measure NPV? Do you even know what I'm talking about?If so, you may not be a "Quant" (a marketing scientist or specialist in marketing analytics) but you're certainly ready to seize a leadership

Oscarnoreply@blogger.com0tag:blogger.com,1999:blog-8822993301359901989.post-3441740853513443552007-09-06T14:10:00.000+02:002007-09-17T16:11:06.590+02:00

Sapient and Unica Join Forces to Provide Breakthrough Marketing Technology and ServicesSapient (NASDAQ: SAPE) today announced that it has formed a partnership with Unica (NASDAQ: UNCA) to provide new marketing technology and services that help large and mid-size enterprise organizations maximize their brand impact, improve campaign results and increase the return-on-investment of their overall

Oscarnoreply@blogger.com0tag:blogger.com,1999:blog-8822993301359901989.post-49370777142122416742007-09-05T21:30:00.000+02:002007-09-17T16:27:23.184+02:00

This has been the year of the end user in marketing automation. Interfaces are more user-friendly, vendors are following customers to the Web, and solutions are more pain-point focused.

Oscarnoreply@blogger.com0tag:blogger.com,1999:blog-8822993301359901989.post-81844206506388546772007-09-03T10:38:00.000+02:002007-09-03T10:38:04.502+02:00

destinationCRM.com: The 2007 Market Awards: Rising Stars

Oscarnoreply@blogger.com0tag:blogger.com,1999:blog-8822993301359901989.post-78926202652795609662007-08-31T10:13:00.000+02:002007-09-17T16:19:45.750+02:00

Forecast: Global Enterprise Marketing Platforms: 2007 To 2013 by Suresh Vittal - Forrester ResearchThis is the second document in the "Enterprise Marketing Software Market Overview" series.

Oscarnoreply@blogger.com0tag:blogger.com,1999:blog-8822993301359901989.post-85392244795412263792007-08-24T14:38:00.000+02:002007-09-17T16:21:11.994+02:00

CRM News: Strategy: Acronym Ambiguity in the Marketing Automation Space

Oscarnoreply@blogger.com0tag:blogger.com,1999:blog-8822993301359901989.post-61150344065826552242007-08-24T14:36:00.000+02:002007-09-17T16:22:58.585+02:00

Unica's Enterprise Marketing Management Software Named a KMWorld Magazine Trend-Setting Product of 2007

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