Seven Steps to Quantify the Value of Marketing Automation | CustomerThink - CRM, CEM & Social Media - Think, Feel & Connect: "Step 1: Determine your current ROMI.
Step 2: Score your potential improvement in marketing program performance with automation.
Step 3: Calculate your new ROMI and revenue improvement.
Step 4: Determine your preliminary profit improvement before cost savings and cost of marketing automation.
Step 5: Estimate your cost reduction improvements and calculate the total preliminary profit improvement.
Step 6: Estimate the cost of your marketing automation investment.
Step 7: Calculate your marketing automation investment ROI."
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