Why You Can't Fully Outsource SEO: "We talk to a lot of businesses who say they want a company to 'do SEO' for them - they're looking for a company or consultant to whom they can outsource their search engine optimization completely. Many people who are new to the space and don't yet understand how SEO works - how it is an ongoing process that requires a business' input - think that it's simply a checklist of items that they can hand off to an outside consultant. But that is not actually the case."
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