destinationCRM.com: Better Web Pages with Google: "Google launched its Website Optimizer Technology Partner (WOTEP) program last Thursday, designed to help overcome the challenges of using the search-engine giant's optimization technology in conjunction with an existing content-management system (CMS). Previously, Web-site owners were able to use Website Optimizer, which continues to be available at no cost, as long as they incorporated Google's JavaScript tags onto their Web pages. According to Google's corporate blog, however, the partnership program will allow Google and the CMS providers that have signed up -- there are six thus far -- to offer site owners A/B and multivariate testing functionality, specific documentation, technical support, and the ability to automate the process of adding Website Optimizer tags into the source code of (a process that may not be difficult, but is undoubtedly time-consuming)."
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