Can MRM shed more light on marketing? - 09 Jun 2008: "MRM automates core marketing processes across all channels, ranging from advertising to emarketing, enabled by campaign management, and it does this through a combination of workflow and role-based applications. The technology further supports the critical processes that underpin marketing, including strategic planning, budgeting, financial tracking, offer management, personalisation, multichannel campaign management, brand and content management, lead management and performance measurement."
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