The market for marketing software - 11 Mar 2008

The market for marketing software - 11 Mar 2008: "'We project that the EMP market will grow at nearly 20 percent through 2013. Today, campaign management and analytic applications account for the bulk of the market, but less mature applications like interaction management, marketing asset management (MAM), and marketing resource management (MRM) are growing at a faster pace. By 2010, newly emerging software-as-a-service (SaaS) options will also play a major role in accelerating market growth.”"