Chief Marketing Technologist: "What is the role of a chief marketing technologist?
Short version: a chief marketing technologist (CMT) is the person responsible for leading an organization's marketing technology.
A company may or may not be a 'technology' business, but in today's world it needs to deftly leverage technology in its marketing to:
* optimize its marketing strategy and tactics;
* interface with its audience through digital channels.
In a wired world, marketing must be technology-savvy for a business to compete"
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