Independent Research Firm Identifies Unica as the Sole Leader in Marketing Leadership and Relationship Marketing Solutions

Independent Research Firm Identifies Unica as the Sole Leader in Marketing Leadership and Relationship Marketing Solutions

Unica Corporation, leading global provider of enterprise marketing management (EMM) solutions, today announced it has been cited as the marketing platform leader in the marketing leadership and relationship marketing scenarios and as a strong performer in the marketing operations scenario in the January 2008 report, “The Forrester Wave™: Enterprise Marketing Platforms, Q1 2008 report.”

The report says, “Unica is a Leader because it has combined strong campaign management functionality with a growing planning and management platform while judiciously adding advanced analytical capabilities like optimization, event detection, and interaction management. Unica also has the strongest strategic vision, which reflects its intent to build out the platform to support all marketing roles.”