Aprimo Named As a Leader In Enterprise Marketing By Independent Research Firm

Aprimo Named As a Leader In Enterprise Marketing By Independent Research Firm

"Our evaluation shows Aprimo to be the Leader in the marketing operations scenario," reported Forrester Analyst, Suresh Vittal. "Two factors catapult Aprimo into the Leader category: 1) continued leadership in MRM, and 2) across the board improvements to campaign management, application usability, and overall product strategy." *

"This year's Forrester Wave recognizes the growing importance of the automation of marketing operations, a category of software where we are positioned as a leader. The Wave also shows substantial improvement for Aprimo in the area of Campaign Management. We are thrilled to be recognized by Forrester Research for our marketing technology platform and the significant strides we have made with our latest Version 8.0 release," said Aprimo Chief Executive Officer, Bill Godfrey.