Marketing Resource Management Tools: The Issue is When not If

Marketing Resource Management Tools: The Issue is When not If

Marketing resource management (MRM) tools are among the latest in a series that have been designed to increase the productivity and effectiveness of marketers. Unlike predecessor tool categories like marketing automation, MRM tools focus on assisting practitioners across all marketing channels, not just direct marketing. Overall, MRM functionality focuses on improving planning, measurement and execution. Here is a quick summary of the functionality and promised benefits.