Teradata's Relationship Manager Version 6 Released
Teradata MRM is designed to let companies automate "the entire marketing process," officials say, giving them tools to plan and control marketing activities while measuring the business impact of their initiatives. With resource control tools added to the Teradata CM portfolio, marketers can "reduce the time it takes to plan, design, launch and analyze the cost and value of end-to-end marketing campaigns," Teradata officials say.
"Marketers today face increasing complexity and rising executive pressure to deliver more return on customer relationships, and MRM tools have become a requirement to help marketers do all that is demanded of them,” said Dr. Mark Jeffery, clinical associate professor at the Kellogg School of Management and managing partner,Agile ( News - Alert) Insights.
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