Teradata Adds Marketing Resource Management to Growing Portfolio of Customer Relationship Analytics and Communications Tools

Teradata Adds Marketing Resource Management to Growing Portfolio of Customer Relationship Analytics and Communications Tools

Teradata Corporation (NYSE:TDC), the global leader in enterprise data warehousing, has announced the addition of Marketing Resource Management (MRM) capabilities to its Teradata Customer Management Solutions (CM) portfolio, effective immediately. The enhancement is the result of a new business partnership with enterprise software provider Assetlink®. The rebranded and ported product, called Teradata MRM powered by Assetlink will be available on demand and delivered on site.