SaaStream: Community Mtkng, EMM and Mktng Performance Mngnt to transform mktng by orders of magnitude in the years to come

SaaStream: Community Marketing, EMM and Marketing Performance Management to transform marketing by orders of magnitude in the years to come:

"Companies are struggling to derive the expected value out of areas such as Customer Profitability, Brand Management and Lead Management while they are beginning to derive more value from Campaign Segmentation, E-Mail Marketing and Loyalty Marketing. More mature applications, such as E-Marketing and Campaign Tracking & Measurement, which have received mainstream adoption, are becoming increasingly commoditised in the marketplace and are considered as competitive requirements while they are not market differentiators as such."