Cross Industry Study Demands That Marketing Move To a Digitally Focused Business System To Optimize and Integrate Client / Agency / Media / Consumer C

Cross Industry Study Demands That Marketing Move To a Digitally Focused Business System To Optimize and Integrate Client / Agency / Media / Consumer Connections

As the media environment becomes increasingly complex and rooted in the digital space, the existing marketing agenda and capabilities need to be re-tooled and marketing organizations, agencies and media companies are having to change at an unprecedented pace. A new cross industry study details how marketers and their agencies must change as the convergence of media and technology, combined with the fragmentation and personalization of media, changes the connection between marketers and end users.