Online marketing tools come of age :: BtoB Magazine

Online marketing tools come of age :: BtoB Magazine: "Online marketing tools come of age"

Did you hear the one about the VP of marketing who demanded budget and IT support for a $10 million enterprise application that he promised would revolutionize how his company did its marketing?

Neither did we.

The truth is marketers have as much chance of landing a large capital budget software implementation as they do securing a two-week vacation coinciding with a big new- product launch.