Aprimo Professional Marketing Resource Management Integration Now Available on Salesforce.com's AppExchange @ SYS-CON Media

Aprimo Professional Marketing Resource Management Integration Now Available on Salesforce.com's AppExchange @ SYS-CON Media:

The integration between Aprimo Professional and Salesforce brings together two on-demand products that address needs for coordinating and communicating between marketing and sales. Aprimo Professional provides MRM functionality for managing the campaign planning and operational processes such as production workflow, project management, financial management, digital asset management and creative review and approval. The workflow between these products will allow the sales channel to submit activity requests to marketing as well as access the marketing calendar and marketing collateral directly from within the Salesforce interface. This capability is available as standard functionality in the Aprimo Professional product.