Aprimo® announces new Lead Management application for Salesforce.com's AppExchange
SAN FRANCISCO (September 17, 2007) – Aprimo Inc., a global leader in Enterprise Marketing Management (EMM), today announced the immediate availability of Aprimo Lead Management for AppExchange, an application that automates the lead generation and management process to effortlessly deliver more qualified leads through Salesforce. This integration between Aprimo Enterprise and Salesforce is designed to meet the needs of the most demanding business-to-business and field sales marketing organizations. Aprimo will be exhibiting its new AppExchange products in booth 101 at Dreamforce 2007, salesforce.com's annual user and developer conference, in San Francisco from September 16 to 19, 2007.
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