The New Role of Web Analytics 2.0 in Enterprise Marketing Management
In years past, web analytics and enterprise marketing management solutions were siloed, much like online and offline data making timely relevant one to one marketing across channels challenging at best. Welcome to the new world of Web 2.0 Marketing where the line between online and offline is becoming blurred and marketers are now utilizing their innovative skills to reach consumers as never before. Have you embraced the new role of web analytics in enterprise marketing management? We know you’re innovative, but have you fully immersed yourself in the new age of Web 2.0?
Join two of the industry's leading speakers, Suresh Vittal of Forrester Research and Steve O’Brien of Unica®, as they present actionable insights for today's innovative enterprise marketers. This free one-hour webcast will focus on how marketers can overcome Web 2.0 challenges, combine new consumer engagement channels into their overall marketing mix, and leverage web analytics information to enhance their enterprise marketing management and improve their ROI
No comments:
Post a Comment