Alterian Positioned in Enterprise Marketing Management (EMM) Magic Quadrant
This announcement occurs on the heels of Alterian's inclusion in the Magic Quadrant for Multichannel Campaign Management, 1Q07 and Magic Quadrant for Marketing Resource Management, 1Q07(2).
Gartner describes enterprise marketing management as, "(providing) a platform for the entire marketing department, including all roles, functions and processes."
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