“Measurement and accountability” is the mantra of marketers from the CMO down. At the same time, marketers are still being asked to get things done “faster and with fewer resources. The pressures on marketers have never been so intense as they are today. Such pressures have fueled the demand for automated tools, and a Marketing Resource Management (MRM) system can provide enormous benefit and impact on individual productivity while providing a framework for getting a handle on all aspects of marketing operations.
But, as the demand for MRM systems grows, so do the misconceptions about them.
In a new webcast titled “MARKETING RESOURCE MANAGEMENT (MRM) - THE MYTHS & REALITIES," we will debunks several of these “myths" by addressing:
* what size organization is right for MRM
* whether an MRM implementation requires lots of time, money, and resources
* if it is required that workflow processes be documented and/or optimized before starting
* as well as a host of others
http://www.marketingpower.com/webcast335.php
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