José Yáñez: “Unica tiene una tasa de crecimiento anual superior al 50% desde el año 2000”

José Yañez es Director Comercial de Unica Corporation, proveedor mundial de soluciones de gestión de marketing empresarial (EMM), para España y Portugal.

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Seven Steps to Quantify the Value of Marketing Automation | CustomerThink - CRM, CEM & Social Media - Think, Feel & Connect

Seven Steps to Quantify the Value of Marketing Automation | CustomerThink - CRM, CEM & Social Media - Think, Feel & Connect: "Step 1: Determine your current ROMI.
Step 2: Score your potential improvement in marketing program performance with automation.
Step 3: Calculate your new ROMI and revenue improvement.
Step 4: Determine your preliminary profit improvement before cost savings and cost of marketing automation.
Step 5: Estimate your cost reduction improvements and calculate the total preliminary profit improvement.
Step 6: Estimate the cost of your marketing automation investment.
Step 7: Calculate your marketing automation investment ROI."

Salesforce.com Delivers Salesforce CRM Spring '09 Release

Salesforce.com Delivers Salesforce CRM Spring '09 Release: "The new offering’s Content Assembly feature enables users to create new sales and marketing materials by leveraging existing presentations found in Salesforce CRM. The Content Delivery feature makes it easy to package presentations, videos, proposals and more and transform them into URL links that can be sent and viewed by external recipients. And Content Tracking works by delivering content as a hyperlink, so sales and marketing professionals will know who views their materials so they can follow up immediately. Companies can also track all of the actions taken with the link, including downloads and the amount of time spent viewing the content."

Publicidad, Marketing y RRPP - Unica Y Accenture Responden A cómo Aportar Valor Añadido A Través De Las Estrategias De Marketing

Publicidad, Marketing y RRPP - Unica Y Accenture Responden A cómo Aportar Valor Añadido A Través De Las Estrategias De Marketing: "Affinium Detect™ para el marketing basado en eventos: ofrece unos conocimientos sin precedentes sobre cuándo se debe contactar a los clientes, en qué momento serán más receptivos a una nueva oferta o cuándo existe la probabilidad de abandono. El motor patentado de detección de eventos de Affinium Detect y sus capacidades de fidelización del cliente (on-boarding) y de gestión de alertas, permiten fortalecer la relación con éstos e incrementar la rentabilidad de los nuevos clientes."

Saepio President John Thomson Featured in New Booklet On Essential Marketing Technologies for CMOs

Saepio President John Thomson Featured in New Booklet On Essential Marketing Technologies for CMOs: "The publication, Henry Stewart Occasional Papers: Enterprise Marketing Management, provides a primer on the essential technologies chief marketing officers (CMOs) need as part of an enterprise marketing management strategy. Industry thought leaders from MarketSphere, Acxiom, Teradata, Unica, Saepio and Silverpop are published in the booklet, which is forwarded by Dave Sutton, author of Enterprise Marketing Management: The New Science of Marketing."

Enterprise Marketing Management (EMM): Effectively Strategize and Execute Marketing Activities - White Paper - SearchCRM.com

Enterprise Marketing Management (EMM): Effectively Strategize and Execute Marketing Activities - White Paper - SearchCRM.com: "An EMM application can lead marketers through a process of translating a creative/business strategy into a concrete set of marketing outputs. In addition to saving money and decreasing cycle time, the technology provides consistent insights into the process so that senior management always understands where key deliverables stand."